Chilean Cinema 2012 #15: No (2012)

(Chile, USA, Mexico 2012 115m) Cine Hoyts San Agustín

p Pablo Cruz, Daniel Marc Dreifuss, Gael García Bernal, Juan de Dios Larraín, Pablo Larraín, Diego Luna d Pablo Larraín w Pedro Peirano, Antonio Skarmeta c Sergio Armstrong ed Andrea Chignoli, Catalina Marín Duarte

a Gael García Bernal, Alfredo Castro, Antonia Zegers, Marcial Tagle, Alejandro Goic, Diego Muñoz, Luis Gnecco, Jaime Vadell, Néstor Cantillana, Manuela Oyarzún, Sergio Hernández, Claudia Cabezas, Pascal Montero

One of the most praised films of this year made in Chile, participating in many film festivals from around the world and gaining critical acclaim from most critics and viewers from accross the board. When the film premiered, and since it’s so connected to the recent history of Chile and specially the consequences of the act portrayed are more than ever present and discussed by politicians and analysts in general. And so, quivering with fears, I approached the movie theatre accompanied by both of my parents that lived the process of the election where they chose if they wanted the murderer and dictator Augusto Pinochet would stay in power for another 8 years (could you imagine? 25 possible years with that guy at the head of the nation? what kind of country would that be?) in a simple choice between “Yes” and “No”. A few years back, there was another election regarding the stay of Pinochet, but that election has been put to shame by history since it was so obviously rigged and no propagando for the “No” decision was allowed, since it was considered a choice that only communists and terrorists that didn’t want to see Chile grow would choose, so even the people who were in charge of the election comitee and the booths voiced out that you had to vote “Yes” (this was a story from my mom, her first voting chance, when she was over 20 years old, was in that plebiscite, and she was coarced to vote “Yes”, she did, but because she was a bit stupid back then, she also recons that).

But this time it was a different plebiscite, for the first time since the start of the dictatorship all the way back in 1973 until the date of the election (1988), there was no space for dissent or any kind of opposition, as it was quickly repressed and deemed marxist/communist/terrorist, sometimes ending in killings and desapparitions by the military under the direct order of their superiors… yes, it was a sad age to be a chilean, and I’m proud that my parents were able to survive it even if their opposition almost made them victims themselves of the different prejudices and attacks against people who just wanted to speak. So, by the benevolence of the demi-God that was Augusto Pinochet, the option “No” was allowed a screentime to promote their ideals and ideas in the same space and time as the “Yes” option would have, hence here was the chance to let out all the issues and ideas that were silenced all those years, or is it? The movie tell us that the opposition to Pinochet wasn’t too confident on even winning the election, as the members of the different political parties would only take the chance of the screentime to voice out the crimes that the government had made during those, at the time, 15 years. Nevertheless, here enters a young mexican-chilean publicist, played by Gael García Bernal, who comes up with the ides of ‘happyness’ and the issue that voting ‘No’ must be treated the same as selling a soda. With that original approach, and with some reactions, he manages to create one of the most impressive, entertaining and enlightening political campaigns that has ever been made (in my opinion) with humour and bright colors. How impressive! The movie tell us that those commercials made the option ‘No’ win, but at the same time we see how the whole process seems meaningless as the people behind the making of it are mere publiscist with no political bias nor horse in this battle, they are independent mercenaries that can see the evil behind elections and how it won’t matter who wins, people lose. At least, that’s what the movie tell us in its final minutes.

Now, how mind-numbing stupid must a movie director/writer be to think that the plebiscite was won because of a publicist’s kinder and happier jingles. It was a cry from all the people from all over the country to stop the murder, the crimes and all things that didn’t need to be said (and in fact, weren’t said when they had the possibility to do so) for them to be understood to the public, they had had enough of the bullshit and they needed their freedom. Also, it’s been a source of debate and recent discussion about the utility and actual result of the plebiscite, being the most outrageous and common amongst the ‘thinkers’ the opinion that says that the fact that ‘No’ won had no impact in the society nor in the politics of Chile. While I think that many choices could’ve been different and that maybe we didn’t have the best governments after a dictatorship, it is still democracy and we get to choose amongst a fixed list the candidates we want… just as the rest of the world does, and no someone who wants more power will sit down in its chair and won’t move until the international outcry makes him move a bit, if even. The final moments of the film where Gael García Bernal’s character watches as an invisible man what he ‘accomplished’ he seems sad and not happy, confirming in some way, those views about how the result wasn’t something that was actually good, but what did you want? 25 years of Pinochet? 8 more years of killings, desapparitions and murder/blood in front of the eyes of the international community? Would you prefer that? Nevertheless, it’s still a movie that is insanely entertaining from the performing level, with an special emphasis on how idiot and laughable was the ‘Yes’ campaign. Shot and shown in a 4:3 spectre to make the archive footage not confront with the filmed bits, it’s still worth seeing because it’s well made and all, but morally it’s a piece of shit.


4 responses to “Chilean Cinema 2012 #15: No (2012)

  1. I can understand Jaime that from where your family lived the dictatorship it seems unconceivable that some chileans wanted to vote “Si” but this happened. Many people were better off at the end of the 80’s than they were in the 70’s and they credited this to Pinochet and his administration.
    Thousands of people were murdered, but in a country of millions the reality is the violence did not affect everyone. You could say they lived in a different Chile but their vote counted just as much as your vote and an effective and uplifting campaign was necessary to convince the undecided.
    I’m not sure the film is historically accurate but I do believe marketing was greatly responsible for the success of “No”.
    Officially the “No” option only won with 55.99% of the votes. If 6% of them were won over by the jingle and ads then I rest my case.

      • In September 1981 Chile was at a standstill for the last episode of the telenovela “La Madrastra”. You wouldn’t see anyone on the streets at the times the show was on and you think in 1988 TVs weren’t widely available?
        The political ads ran everyday, on every channel, right between the prime telenovela and the evening news. Everyone saw them not once but many times.

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